Tiki Hana - Restaurant and Lounge

In my first semester of New Media Production and Design at Southern Alberta Institute of Technology, I created a branding brief for a fictional company. I wanted to make a logo from scratch, but before I could do that, I needed to develop a company for the said logo. This took some thought, but I wanted to do something slightly different from the status quo, leading to the idea of Tiki Hana. Tiki Hana is a fake restaurant focused on becoming a local Tiki Bar with a color scheme that resembles a sunset-inspired by Hawaii's vibrant colors. My goal for the logo was to be simplistic and modern without being placed into a current design trend. It was also crucial to be easily distinguishable from similar companies and recognizable. It had a simple design and a creative idea but was easily defined.